The lights go out and start the film advances. With the darkness, a baby cries and coos his mother, another breast-fed her child. The flamboyant Brazilian mothers are no longer confined to stay at home and encouraged to go to the movies even with bottles, toys and strollers.
"For a mother to leave home is a complicated logistics," he told AFP Irene Nagashima, 40, while Eric puts his six months 'baby carriers' cloth, before the movie starts in a film from downtown Sao Paulo. Displaying
for new mothers to leave home with a newborn is a major organizational challenge, a Brazilian group determined to help in this process because one of his hobbies: cinema.
moviegoers, Nagashima is one of the founders of CineMaterna program, an NGO that seeks to promote the return of mothers to the cultural life offers specially adapted film sessions so they can attend with their children up to 18 months.
The project, which hit 14 cities, offered in partnership with several cinema chains an appropriate place for infants: the air conditioning off, the lights are dim one level, there are changing tables rugs, and toys.
"It's very pleasant, because a mother with a toddler is too caught up at home. And so we go out, meet other mothers in the same situation, "said the photographer Karin Araújo, 30.
The project, launched in 2008, is also to create a bond of trust and friendship between the brand-new mothers, who at the end of the film together.
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